Who is "so gud™"?

so gud LLC, TN, USA, a sustainable packaged tea and RTD beverage brand focused on delivering toxic microplastic-free, ready-to-drink teas and spring waters.

Driven by the founder Ashanti's vision, so gud™ aims to replace plastic with sustainable alternatives in the beverage industry. Through innovative PLA (plant-based) bottles, so gud™ offers a safe, eco-friendly choice for families concerned about harmful microplastics and the health of the planet.

Mission and Vision

Mission:
To revolutionize the beverage industry by providing high-quality, harmful microplastic-free, and sustainably packaged beverages that families can trust.

Vision:
To lead a global shift away from fossil plastic in beverages, making eco-conscious choices accessible to every consumer.

 

The so gud™ Story: A Mom’s Mission to Revolutionize the Beverage Industry

Hi! I’m Ashanti, a mom from Burlington, Ontario, and I founded so gud™ inspired by my journey toward living more sustainably and my pledge to reduce the use of plastic in our lives.

It all started with ZellJoy.com, an online marketplace for plastic-free products, and later maNASA Tea, known for its harmful microplastic-free, compostable tea packaging. My commitment to sustainability is deeply personal, driven by my concern for the health risks of harmful microplastics—especially for children. This passion led me to explore safer alternatives and innovative packaging solutions. To my surprise, the technology for plant-based options has existed for years but struggled to compete with the fossil plastic industry, with past efforts to introduce it to the public falling short. I’m determined to change that by bringing these plant-based, microplastic-free bottles to you, giving everyone a healthier, more sustainable choice.

so gud™ was born to provide high-quality, ready-to-drink beverages in harmful fossil  microplastic-free, compostable bottles designed for health and eco-conscious families.

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